House Company is pleased to introduce you to the publication of IMMOBILIARE 2012, all you need to know to plan, project, build, restructure, sell, rent, buy, furnish and inhabit the Real Estate investment: the 1st Italian Guide for the Industry of Inhabiting.
WHAT IS THE INDUSTRY OF INHABITING?
The Industry of Inhabiting is a unique trade segment, a buzz word that synthesizes the indissoluble relationship between Real Estate and Furnishing Industry. These are the most productive sectors of Italian economy, and today they embrace both green economy and attention to the territory towards a new idea of development. This new framework gives us the opportunity to create a balance between natural and built habitats, to move and target market economy.
WHY A GUIDE?
Institutions, Associations, Real Estate and Furnishing Professionals have to cooperate in order to develop synergies that will boost economy through contaminations, opennesses and trades. These players – from the real estate financier to the Venetian decorator and from the geo-technical expert to the interior designer – need a guide to represent and link them, and the consumers need guidelines to be oriented in these investments. The yearbook collects a selection of 5,000 of the most important professionals in Real Estate, architecture, building, interior design, furniture, art and green culture in the metropolitan area of Milan*. Besides, it contains a top ten of the Italian pundits: companies, professionals, institutions, governments and associations are carefully illustrated. IMMOBILIARE 2012 is the innovative marketing and communication tool, edited by House Company in order to generate new trade chances for the leaders of this sector. It is a detailed list, authoritative and comprehensive. IMMOBILIARE 2012 will be printed in 25,000 copies, sent to the main businessmen, Institutions, Associations of the Metropolitan Area of Milan, handed out in the biggest Italian cities (Rome, Florence…) and abroad (New York, Dubai, London, Paris, Madrid, Moscow, Switzerland). It will be available for sale in kiosks and bookshops, airports and large retailers, and for free consultation in libraries, 4/5 stars hotels, business restaurants, showrooms, golf clubs, galleries and antique dealers. We are planning to use fairs and media to advertise the Guide and a strong promotional campaign belongs to our marketing strategy.
WHY ITALY?
Our culture and habits make us very home loving people: all along we have given the best in architecture, art and design, mixing innovation and tradition, technology and handicraft. Our creativity is very appreciated by foreign investors. The Guide focuses on the Metropolitan Area of Milan* because of its leading economic role played in Europe (Expo 2015 is taking place here), especially in Real Estate and furnishing market. Thanks to our strong business culture, this is the area where Italian and foreign investors prefer to trade.
JOIN IMMOBILIARE 2012!
IMMOBILIARE 2012 is based on a simple idea: only selected and top protagonists may be mentioned. And only foreign or emerging professionals may advertise themselves with it. Invest to stand out and be found by sale leaders and partners! You will join a lobby perspective to do business, trade and develop your customers’ portfolio in order to increase sales.
IMMOBILIARE 2012 is our answer to the crisis, a new model for a new economy. Promoting on IMMOBILIARE 2012 means taking part in a new trade phenomenon named Industry of Inhabiting and figuring along with the best of Italian excellences.
“ECO-CONSTRUCTIVE IDEAS FACTORY”
In line with this economic philosophy, House Company announces the “1st Edition of the National Competition Ecohousing Art, artworks and projects to live spaces, IMMOBILIARE 2012 Award 2012”. We would like to create an “eco-constructive ideas factory”, with projects and products connected with the idea of a renewed balance among human being, house and habitat. Eco-co-housing means “ecological – housing – integration” and describes the coexistence of natural and built-up habitats, human wellness and “co-housing”. We are glad to invite you as a jury member, directly from your personal computer. It’s free, amusing and it can be a good opportunity to come into some fresh ideas…
If you want to do business in Italy
if you wish to confirm your prestige thanks to an influential yearbook
if you want to be informed about the best Italian partners do not hesitate to contact us and learn how you could play a leading role in IMMOBILIARE 2012.

* The metropolitan area of Milan is the urban agglomeration area surrounding the city of Milan. The OECD (Organization for Economic Co-operation and Development) defines it as the area composed of the provinces of Milan, Bergamo, Como, Lecco, Lodi, Monza Brianza, Pavia, Varese and Novara. The population of 7,400,000 inhabitants spreads over an area of approximately 12,000 sq. km. It is the first Italian metropolitan area and the fourth in the European Union.