House Company is pleased to introduce to you the publication of IMMOBILIARE 2010, all you need to know to plan - project - build - restructure - sell - rent - buy - furnish - inhabit the Real Estate investment: the 1st Italian Living Industry’s Guide.
WHAT IS THE LIVING INDUSTRY?
The Living Industry is a unique big trade segment, the new keyword that synthesizes the more and more indissoluble relationship between Real Estate Industry and Furnishing Industry - among the most productive sectors of Italian economy - towards green economy and territorial focus to define a new idea of development. The Living Industry framework gives us the opportunity to reply to the current state of things:equilibrium between natural and built habitat as mover and target for the new economy.
WHY A GUIDE?
Institutions, Associations, real estate and furnishing professionals have to combine synergies to boost economy in an alliance perspective trough contamination, openness, trades. These actors - from real estate financier to Venetian stucco decorator, from geotechnical expert to interior designer - need a guide able to represent and link them, and consumers need guidelines to be oriented in these key investments. The yearbook indexes the selection of 5,000 excellences (among more than hundreds of thousands of Italian insiders) in real estate, architecture, building, interior design, furniture, art, green culture, in the metropolitan area of Milan* and the top ten Italian’s pundits: companies, professionals, institutions, governments, associations and registers displayed in a complete and accurate form. IMMOBILIARE 2010 is the innovative marketing and communication work-tool, edited by House Company in order to generate new trade chances for the Living Industry’s leaders. It is an expert, selected and reasoned directory completed by skilled contents. IMMOBILIARE 2010 will be printed in 25,000 copies, sent to the main businessmen, Institutions, Associations of the metropolitan area of Milan, spread in the biggest Italian cities (Rome, Florence…) and abroad (New York, Dubai, London, Paris, Madrid, Moscow, Switzerland). It will be available for sale in central kiosks and bookshops, airports and large retailers, and for free consultation in libraries, lending institutions, 4/5* hotels, business restaurants, showrooms, golf club, galleries and antique dealers. The presence in trade fairs, promotional campaign and media attention belong to our marketing strategy.
 WHY ITALY?
Our historical culture and habits make us a very homely people; all along we gave the best in architectures, art, design and lifestyle, mixing innovation and tradition, technology and handcraft. Our main skill is creativity, so appreciated by foreign investors. The Guide focuses on the metropolitan area of Milan* because of the strategic economic role played in Europe (Expo 2015 will take place here), especially in real estate and furnishing market. Thanks to our business culture, this is the richest area where Italian and foreign investors prefer to trade.
JOIN WHIT IMMOBILIARE 2010!
IMMOBILIARE 2010 is based on a simple idea: only selected excellences may be indexed on. And only foreign or emerging professionals may advertise into. Invest to stand out and be found by sales leads and partners! You will join in a lobby perspective to do business, trade and develop customers’ portfolio, in order to increase sales.
IMMOBILIARE 2010 is our answer to crisis, the model for a new economy. Promoting on IMMOBILIARE 2010 means taking part in new trade phenomenon named Living Industry and being visible together with the top of Italian excellences.
“ECO-CONSTRUCTIVE IDEAS FACTORY”
Perfectly in step with this economic manifest, House Company announces its cultural aim, the “1st Edition of the National Competition Ecohousing Art, artworks and projects to live spaces, IMMOBILIARE 2010 Award 2010”. It is an “eco-constructive ideas factory” to promote and restore the ecosystem in its equilibrium human being - house - habitat. Eco-co-housing = ecological - housing - integration, conceived as integration between natural and built-up habitat, human wellness and “co-housing”. We are glad to invite you as jury’s member, directly from your personal computer. It’s free, amusing and it could be a good opportunity to capture some fresh ideas…
If you want to do business in Italy
if you wish to confirm your prestige thanks to an influential yearbook
if you want to be informed about best Italian partners do not hesitate to contact us to discover how you could be protagonist in IMMOBILIARE 2010.

* The metropolitan area of Milan is the urban agglomeration area surrounding the city of Milan. The OECD (Organization for Economic Co-operation and Development) defines it as the area composed by the Lombardy provinces of Milan, Bergamo, Como, Lecco, Lodi, Monza Brianza, Pavia, Varese and the Piedmonts province of Novara. The population is 7,400,000 inhabitants spread over an area of approximately 12,000 sq. km. It is the first Italian metropolitan area and the fourth in the European Union.